Have you ever picked up a "high protein" version of something you already buy, paid more for it, and just assumed it was doing more for you? This isn't about willpower or reading every label like a chemistry exam. It's about knowing when a marketing word is doing more work than the product actually is. What "Protein Washing" Actually Means Protein is having a real moment. Searches for the term "protein washing" — food companies slapping "protein" onto packaging to cash in on